THINK is pleased to announce the retention of the Redbrick Mill account for 2008 for the third year in a row, and kicks off with the redevelopment of the company’s website.

Redbrick Mill and THINK have enjoyed a longstanding relationship ever since the agency took up studio space within the mill complex. Since then, THINK has played a key role in Redbrick Mill’s business and marketing strategy, from research and planning to advertising strategy, and creative design and print through to digital development.

New for 2008 is the redesign and redevelopment of the mill’s website, whose original site was also created by THINK. Whilst that site remains informative and multimedia-rich, Redbrick’s business strategy has been refined over the last few years and the website needs to be updated to reflect this. Along with the complete refresh will be a strengthening of the mill’s search-engine ranking, thanks to THINK’s in-house search engine optimisation (SEO) experts.

The new site will improve the overall interactive web experience for users, and will be better aligned with the company’s updated brand positioning. By limiting the use of Flash and implementing more widely available technologies, THINK will ensure that the site is highly accessible and usable, whilst maintaining a strong level of interactivity.

Showcasing the mill’s concessions individually, the website will provide a clear image of the different retail outlets and their product ranges. Each concession will have its own page to advertise its key products, brands and offers.