TQ6 Inc is an IT company offering website design and development, with clients benefiting from dedicated search engine optimisation attracting visitors in the millions per month. The service is offered in 75 countries, run around the clock from 3 continents.

Despite this, TQ6 has relatively low brand awareness off-screen—a problem it shares with one of its subsidiaries, Internet Heroes, a group of IT troubleshooters in Dubai. They’re there to help ‘when technology turns evil’: removing viruses, recovering hard drives, fixing software problems, and much more.

THINK has been commissioned to reposition and rebrand TQ6, starting with Internet Heroes—helping the company to raise its brand identity and awareness. THINK’s planning department will begin by researching and quantifying the existing market awareness and perceptions of the company, and other departments at the agency will develop the concepts and creative work which will help T6Q to meets its goals. 

T6Q and Internet Heroes have good reason to undertake this project at this time: the IT industry in the Gulf region is predicted to rise by 14-15% each year over the next three years. Internet user penetration for the UAE was 35.8% in 2006 (according to the latest figures from Arab Advisors). 

At present, there is little differentiation in the services offered by IT solution companies, particularly in the UAE.  The current copy-cat mentality when it comes to branding means this is the perfect time for THINK to work with TQ6 on this exciting project.