Wedding Accesories.uk.com is a stylish range wedding planning products, created by Michelle (28) during the planning of her own recent wedding, helping her live up to her renowned organisational skills - “I’m a bit of a Monica,” she freely admits. The experience made Michelle realise there was a huge gap in the market for simple, easy-to use-products to help the planning process.
Michelle’s in-depth research into the market showed that wedding-related personal organisers and folders already existed, but they were often over-complicated, with often confusing information that wouldn’t be relevant to most brides. As a result, Michelle decided to tackle the market head-on, and created a range of products that is proving to be the must-have helping hand for every bride.
The range centres on a wedding planner—a simple, easy-to-use folder with sections for everything from cars to flowers. It offers straightforward, calming advice while steering clear of endless to-do lists. Its also provides lots of useful space for the numerous business cards, cuttings, clippings, jottings, brochures and everything else of interest which may catch a bride’s eye during the many months leading up to the big day. The folder offers great scope for creativity whilst helping the bride remain focused and firmly in control.
Other products include save-the-date cards, memory boxes (for storing mementoes and essentials, both before and after the event—from the all-important rings to the bridesmaids’ favours) and a wedding organiser, which provides the perfect place to keep all those pesky invoices.
WeddingAccesories.uk.com is the latest step in Michelle’s successful career; starting out at Fox’s Biscuits, Michelle then became head of international marketing at Yorkshire-based agency Propaganda, where she helped to take iconic hair brand ghd into the international market. Most recently, Michelle lectured at a Liverpool university, where she passed on her knowledge and skills in the brand and marketing arena. Michelle joined THINK in September 2007.
Michelle has always had a passion for brands and creative products’, making her own range of wedding products was a natural step. The PR and marketing for WeddingAccesories.uk.com is being handled by THINK, ensuring that Michelle and her team are fully involved at every stage.
The range is not only helpful: it’s also beautiful. The subtle white, gold and silver designs mean it won’t look out of place in any home or at any wedding. This range provides every couple with lasting memories of their special day, all in gorgeous packaging.
It all adds up to a reassuring dose of serenity at what can be a very hectic and stressful time.
The full range can be seen at www.weddingaccessories.uk.com